We will design and create a website for your business that has all of the proper keywords, tags and descriptions to provide you with a competitive edge and insure optimal search ranking.
he algorithms used by the major search engines change every year, sometimes several times in a year, but there are some fundamental search engine optimization principles which have remained in place for a long time, and these will likely stay intact for years to come. As your San Diego SEO consultant, we can ensure that your site is fully optimized to embrace these critical components of SEO. Whether you are looking to have a new website built or if you have an existing website, Web Reputation Builders will perform a complete SEO analysis and diagnose the elements which may be working against your search engine ranking. We will assist you in implementing the necessary components to your website that will capture and guide customers to your business.
WHAT IS SEO AND WHY YOU NEED AN SEO EXPERT?
SEO is an acronym for search engine optimization. A SEO consultant assists you and your business in driving customers to your website by influencing factors that effect search ranking. Your San Diego SEO consultant develops and/or reviews website content, formatting, tags, keywords as well as day to day activities that can finesse aspects of search results to achieve your company’s marketing goals.
Given the numerous factors that affect ranking and that they also change daily, it is imperative that your SEO consultant constantly monitors the day to day fluctuations in the rankings and understands how to address these changes to obtain and maintain your search ranking. Optimizing your website is a labor intensive, ongoing process that requires special attention and expertise. SEO consists of both on-site SEO (performed on your firm’s website) and off-site SEO (networking with other relevant websites) optimization for your company’s website.
“In Google’s organic results, relevancy to the user’s query is determined by over 200 factors.” – Google
THE 5 PILLARS OF SEARCH ENGINE OPTIMIZATION
Since good content is primarily what Internet searchers are looking for in response to a question they have, this is one of the most critical factors in obtaining a high search engine ranking. Knowing what constitutes the best kind of content, we can ensure that your site satisfies this crucial requirement, and even goes beyond.
High Authority Backlinks
Backlinks are highly prized by Google because they are an indicator that other sites have found your own site to have worthy content, and to be a supplier of value. This is in essence, a strong endorsement of your website by others, which carries considerable weight.
No Artificial Ranking Manipulation
One of the things about SEO that does change all the time is Google’s ability to identify spam and other attempts to improve rankings, such as stuffing keywords and using low authority linking schemes. When we optimize your site, it will be through organic means that are genuinely desirable in terms of rankings, and not artificial tactics used to score more points in the short-term.
Transparency to Search Engine Crawlers/Bots
This is one of the most basic and most important requirements for good SEO. Since Google uses these bots to see and evaluate your site, it is vital that your website be presented in the most understandable and favorable way possible. It’s essential to know how bots work, so your site can be presented to them in the most advantageous way possible, and you can showcase what you have to offer.
Optimal Site Structure
The layout and structure of your site have to be conveyed to Google bots which are scanning and indexing your site. If those elements have been optimized and conveyed properly through your content and metadata, your site will be displayed more prominently on Search Engine Results Pages.
Contact our San Diego SEO consultant at Web Reputation Builders today to see how we can improve your results and help you achieve your marketing goals.